Canada Celebrates Community Stops Announced

FIFA unveiled the route for Canada Celebrates the FIFA World Cup 2026, a first-of-its-kind program that will unite communities across the country and carry the energy, pride and passion that are synonymous with the world’s biggest sporting event beyond the host cities. It was announced that Downtown Kitchener will be the stop for Waterloo Region on July 11th!

Canada Celebrates will bring football fans together for live match viewings, football-themed activations, cultural programming, music, food, and moments of national pride. It will run throughout the tournament from June 11th to July 19th. With the support of the Government of Canada, municipalities and other partners, Canada Celebrates has stops spanning from coast to coast to coast and covering all provinces and one territory, from Whitehorse and Halifax to Kamloops and Niagara Falls. The program will bring FIFA World Cup energy to 38 stops across 34 communities within a two-hour drive of more than 75% of Canadian residents.

FIFA Commercial Partners Coca-Cola, Kia, Michelob Ultra, Hisense, McDonald’s, and The Home Depot along with Media Partner Bell Media are coming together to support Canada Celebrates by creating meaningful, accessible experiences for fans and families, countrywide. At its core, Canada Celebrates is a fan experience, recognizing that supporters and communities are essential to the FIFA World Cup and creating welcoming spaces where people can gather, celebrate and connect through football. Stop specific programming details will be released in the coming weeks.